Advancing Sustainability in Higher Educational Institutions through Artificial Intelligence in Sri Lanka

This study explores the integration of artificial intelligence (AI) within higher education institutions in Sri Lanka and examines its potential contribution to sustainability, personalized learning, and strategic decision-making, particularly in the context of institutional marketing. As the higher education landscape in Sri Lanka continues to evolve amid infrastructural, technological, and economic challenges, institutions are under increasing pressure to adopt innovative and sustainable solutions. This study investigates the key factors influencing AI adoption, including organizational culture, faculty preparedness, and the availability of digital infrastructure. Using a qualitative research approach, data were collected through expert interviews and direct observations to capture institutional practices and perceptions related to AI implementation. The findings indicate that while the use of AI tools among students is increasingly common, institutional-level adoption remains limited due to systemic barriers such as policy gaps, resource constraints, and resistance to change. The study highlights the significant potential of AI to enhance student engagement, improve learning experiences, and strengthen institutional competitiveness. It also emphasizes the need for holistic implementation frameworks, targeted capacity-building initiatives, and supportive policy environments. The findings contribute to the growing body of literature on AI-driven innovation in higher education within developing country contexts and provide practical recommendations for promoting equitable, sustainable, and effective AI adoption in Sri Lankan higher education institutions.