Design Thinking and Artificial Intelligence- A value co-creation process for Organization Success

Design thinking and artificial intelligence (AI) capabilities are gaining significant attention in today’s volatile, uncertain, complex and ambiguous business landscape. However, research gap remains untouched regarding its contribution for organization success. Considering design thinking and AI as a dynamic capability, this research paper examines the mediating role of value creation process for organization success.

By leveraging a systematic literature review, this article able to develop a conceptual framework based on the identified variables and proposed some future search directions in design thinking and AI value creation research