AI Enabled Assessment of Greenwashing Risk in Tokenized ESG Assets


Date Published : 29 July 2026

Contributors

Dr Sonali Srivastava

Jaypee Business School, Jaypee Institute of Information Technology, Noida
Author

Prof. (Dr.) Ravinder Rena

Durban University of Technology, ML Sultan Campus, PO Box: 1334, Durban, 4001, Republic of South Africa
Author

Keywords

Greenwashing detection ESG tokenization Artificial intelligence Sustainable finance Blockchain analytics. Risk Management

Proceeding

Track

Humanities and Management

License

Copyright (c) 2026 Sustainable Global Societies Initiative

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Abstract

The growing use of blockchain-based tokenized Environmental, Social, and Governance (ESG) assets, sustainable finance has obtained new opportunities due to the ability of transparent and decentralized trading of sustainability-related financial instruments. The absence of standard ESG checking processes and regulatory controls has however heightened chances of greenwashing whereby organizations inflate or distort environmental or social performance to win over investors. This paper suggests an Artificial Intelligence-based Greenwashing Risk Assessment Model (AI-GRAM), which is aimed at assessing the plausibility of tokenized ESG assets. The suggested framework will combine machine learning classification and blockchain analytics to evaluate ESG disclosure, token metadata, and environmental performance indicator. The probability of sustainability misrepresentation in tokens of ESG is quantified by a Greenwashing Risk Score (GRS), which is mathematically constructed. The findings demonstrate that the proposed framework substantially increases the accuracy of detection of misleading ESG claims and the transparency level of the decentralized financial ecosystems. The suggested solution is capable of helping investors, regulators, and sustainability auditors evaluate ESG credibility and minimize the risks linked to greenwashing in tokenized sustainable finance markets.

References

No References

Downloads

How to Cite

Srivastava, S., & Rena, R. . (2026). AI Enabled Assessment of Greenwashing Risk in Tokenized ESG Assets. Sustainable Global Societies Initiative, 1(5). https://vectmag.com/sgsi/paper/view/340