Sentiment Analysis in Media Coverage on Management Perspective

In the era of sentimental analysis, it’s a broad aspect of management perspective, and significantly influenced the customer behavior, corporate reputation, and strategic decision-making. It provides essential analytical tool in understanding media coverage and its impact on managerial decision-making in the digital era. It covered the wider aspects of NLP and AI that enables organizations to extract insights from news media and social platforms. This article examines how sentiment analysis supports managerial decision-making, risk assessment, and market intelligence. It highlights recent advancements, business applications, and strategic development of modern enterprises. Methodology and results proved that sentiment significantly influenced public perception, brand reputation, and investor behavior. From a management perspective, sentiment analysis enables organizations to monitor market trends, anticipate risks, and develop proactive strategies for crisis management and competitive advantage.